How do I find out what my website performance is like?

This is really critical for analysing how your website is performing. That is why when you host with us you get to know your website performance, through Google Analytics. Google Analytics provides a detailed breakdown of the traffic to your website, what people are viewing, how long they are spending on your website, where the traffic came from, etc.

Can I find out my website performance myself?

Yes of course, if hosted with us, you just need to provide us with your Google account username and we’ll add you in with access to your analytics account. If you pay for one of our monthly support packages we can provide one on one training on how to use Google Analytics too. In this training we can show you how to navigate around Google Analytics.

What about monthly website performance reports?

When hosted with Digital Technology Labs; we provide monthly reports on how your website is performing. For the first month we will give you a base line on the analytics, how you are doing in terms of Search Engine Results (e.g. Google, Safari) Page performance. Also depending on how we are working together we’ll also report on your social media accounts performance and how well any digital marketing ads are doing for that month.

Want to try us out? Then please do get in contact and we can provide you with a sample website performance report for your website.

Can I track conversions and enquiries on my website?

Yes absolutely – creating redirection thank you pages for forms, and putting the right Google Tags in around other events and content allows you to build up a set of Goals that can show you when for example; an enquiry is made. The number of goal completions is a good indication of how good your website performance is.

What about Facebook Pixels

Think of a Facebook Pixel as very similar to the Google Analytics tracking code – only the tracking data is fed into Facebook’s analytics tool rather than the Google Analytics tool. Why would you want to do this? Well Facebook Pixel allows you to monitor the performance of any Facebook advertising campaigns you may choose to run.

Next steps?

New to Digital Technology Labs; please reach out to us and we can help you set-up and manage Google Analytics on your site. An existing customer? Let us know if there is anything more you require from your Google Analytics account and monthly report.

Contact Digital Technology Labs here.

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