Digital Technology Labs is pleased to introduce Curt from Creed Marketing as our first guest blogger, who has written a great article for us about whether Facebook or your website is the best way to reach your target audience. Let’s see what he has to say.
In order to promote your company, you will likely be using both Facebook and a website to achieve specific marketing goals. However, which one actually allows you to most effectively reach out to and connect with your target audience? To answer this question, here is a look at 5 core aspects of each platform.
1. Rapid updates
One of the wonderful benefits of Facebook is that it allows you to respond very quickly to major news updates. You can write a post and share it with your audience within a matter of minutes and be on top of changes in your industry. Publishing new articles on your site and then getting them seen by your audience tends to be a much more lengthy and less responsive process.
2. Design customisation
With Facebook, you are limited in terms of design customisation by Facebook’s own layout. You can edit certain elements, like your logo, cover image and “about” section, but that’s largely it. Through effective website development, you have full control over design customisation. This allows you to create an interface that most closely resembles your brand and its message.
3. Delivering your message
Facebook is the clear winner here with regards to how easily you can get your message across to your audience. With websites, someone needs to manually visit your site to see new info. They can receive RSS updates, but a limited number of people do this. Instead, with Facebook, you have the ability to immediately share your message directly to the social place where they hang out most days.
In terms of direct interaction, Facebook is the winner here. If someone likes your content, then you have the chance to start a discussion with them there and then in the comments section of the post. People are far more likely to do this than commenting on a blog post. In terms of directly engaging with your audience, Facebook is a much more sociable environment for discussions.
The wonderful thing about having a website is that the content you produce never really dies. Instead, if you sign up to an SEO package, popular posts can drive hundreds or thousands of new visitors to your site each and every day. Whereas with Facebook, once you publish a post it will show up in timelines for a day or two at the most and then be gone. Websites win here with regards to driving recurring traffic through search engines.
You will typically find that most companies utilise both a website and Facebook marketing strategies to help best enhance their company’s visibility online. But, of course, it is useful to know which one can generate the most ROI for your business. So by assessing each one of the criteria above, you should now have a more solid idea of which one can help you best reach your target audience.
Find out more about services Digital Technology Labs can offer and if you liked this article you can share it by clicking the social media icons below.