Myth Number 1
Myth: The homepage is the most important thing on your website.
Fact: While a good homepage it is extremely important as it is the introduction to your company for your users, don’t let all your focus go into the homepage. The rest of your website is just as important. Great content and good usability are also essential to make visiting your website a great experience for your users.
Myth Number 2
Myth: Website building is too expensive, I can do the job myself for free.
Fact: While a good website can cost money, depending on the complexity of the build, it doesn’t need to break the bank. Work with your designers to get an idea about exactly what you want to achieve and how best to accomplish that on the budget you have.
While there are some great website building sites out there that are pretty user friendly, most will need some basic knowledge about website design and may come with their own drawbacks, such as hidden monthly payments or large fees to remove the free advertising they rely on. You could make your own website this way but you do run the risk of ending up with a website that won’t rank in search engines because none of the essential back work has been done and, if users can find you, they may not find the website user friendly.
Myth Number 3
Myth: User feedback is always right.
Fact: While user feedback is great to guide which services you could provide and can give some great insights into the usability of your website, you shouldn’t believe everything you hear. Implementing any website changes based on user feedback still needs to be workable for your website and your business. So, while it’s a great idea to listen to your user’s feedback, feel free to only implement changes if it’s useful. It’s no good making all these changes and then ending up losing all your website traffic.
Myth Number 4
Myth: A user-friendly website is all you need to succeed.
Fact: It’s great to have a perfectly working website which is easy to negotiate but what are people seeing once they are on your site? Great content helps users stay on your site and linking to relevant pages within your website can help draw users further in to find out about your services. Also, if the effort hasn’t been put into the back end of the website, working on the meta data and SEO then you may end up with an amazing website that is a joy to use, but if no one can find you in search engines then you’ll have wasted all that effort.
Myth Number 5
Myth: You don’t need to worry about mobile users.
Fact: As this chart shows, users are pretty consistently using mobile devices over desktop computers or laptops. While it’s always good to make sure that your website looks as good as it can on different desktop browsers the mobile market is not one you can afford to ignore. When building a website it is a definitely worth spending some solid time optimising your website for this steadily ever-growing, market.
Myth Number 6
Myth: When you’ve launched your website, you’re done.
Fact: You should always be looking at your website and update it when needed. Fresh content is king if you want to keep drawing your users back time and again. If your services or prices change it is imperative that these updates are made publicly available as quickly as possible in order to ensure no confusion with your customers.
Myth Number 7
Myth: Websites should be minimalist.
Fact: Trends over the last few years have put emphasis on a more minimalistic website but is this the best option for your business? Not necessarily. While your website should follow your vision for your business you should also make sure that it is friendly-looking and easy to use. There’s nothing wrong with putting more content on, as long as it’s relevant.
Myth Number 8
Myth: You just need a website.
Fact: Social media channels are more and more crucial for driving traffic to your website. A great way to make the connection between your website and your social media channels is to post regular blog pieces onto your website and link them to your business profiles on Facebook, Twitter, Instagram, LinkedIn, etc. This helps engage with your users and followers, drive traffic back to your website, and if you are savvy with your designs and layouts, tempt users to further explore your website to discover what services you offer. Social media is also a great way to engage with your users in a more personal way than you can with your website. It’s more up to date, easier to post and easier to communicate quickly. It’s definitely worth putting some thought into creating profiles on social media and linking it to your website.
Myth Number 9
Myth: You only need to care about what you think about your website.
Fact: While you should definitely like your own website, you should be considering what users will be wanting and expecting from your website. Take some time before launch to do some thorough testing to make sure your website is usable and relevant. Give it to some trusted testers too who’s feedback you can trust and don’t be afraid to make changes where necessary. Don’t forget to make sure that testing occurs on different formats and browsers as your website may look different depending on whether you are using Safari or Chrome
Myth Number 10
Myth: My website needs to be brash, bright and bold to attract users.
Fact: Bold and brash colours draw the eye, but you don’t want to overwhelm the senses of your users with too much flash and not enough substance.
Myth Number 11
Myth: Anything is better than nothing.
Fact: Not really. When building a website don’t be in a rush to get it launched, especially if you don’t have enough content to make it a good experience and take the time to make sure that your website is finished. Nothing looks worse that going to a website, ready to look for what you need only to be confronted with lots of ‘coming soon’ banners.
Don’t rush and have ‘Coming soon’ banners all over the website. Make sure you have the content completed and updated before going live. This is the same for if you add new pages as time goes by. Make sure the page is completely ready to go live before linking in to the menu.
Do your research, have a clear idea of what you want but be flexible and listen to the ideas of others when it comes to usability, design and content.
What do you think of the list we’ve put together? Have you had any of your myths busted or do you have any ideas of what we could include in our next list?