In this series of blogs we aim to highlight some of the amazing Essex-based clients that we work with. We love working with inspiring people who love what they do, and we love helping them spend more time on their passions by supporting their websites.
This first piece focuses on Craig from Craig Lodge Upholstery.
We spoke with Craig to find out more about his business, and about his experiences working with us.
Tell us a bit about you and your business
Craig Lodge Upholstery is a furniture upholster and runs a re-upholstery and furniture repair business. Craig is based in Brentwood, Essex and while he does most of his business in the area he is willing to travel further into other parts of Essex.
Craig got into upholstery as a young man leaving school. He decided that he wanted to work with his hands rather than go into office work and his careers office sent him to Richard Bull Upholstery for an apprenticeship. He has has spent over 20 years in the business and is now channelling his experience into his own thriving business.
Craig regularly receives rave reviews for his high quality work and is pleased that he receives a lot of word of mouth recommendations too. He is proud of everything he’s achieved so far and is looking forward to how he can continue to make his business thrive and grow.
What was your biggest website challenge before you started working with us?
Craig’s customer base tends to be a more mature person, as he has found that people in this demographic tend to value quality products at a higher cost and therefore see the value in maintaining and restoring it, rather than throwing it away and buying something new.
One of Craig’s biggest challenges was coming up with a comprehensive website that has all the information he needs but was still simple enough to make it easy for his potential customers to navigate. Particularly people who may not be used to using the internet or even emails. He has found his website to be easy for his customers to use and is really pleased that the feedback he receives is good.
What results have you got after we started working together?
Craig says: I am really pleased with my google search results rankings. It seems like only a short time but my website is now in the top ten and I’m really happy with that. I’m also pleased that once we reached the top ten in the location we were targeting, DTL took the initiative to suggest focussing on different locations. I’m confident that I can trust them with my business.
What do you like most about working with us?
Craig has often said that he really likes how easy it is to communicate with DTL. He has a dedicated account manager who he can contact about issues and we are always quick to get back to him. This is one of the great things about working with a small bespoke business. He is confident that we can deal with any issues that come up and has even taken some suggestions on board.
Craig has wanted to change is his logo. He had been using the above logo for a number of years now and was looking into getting something more professional designed. He approached us at DTL asking if this is something we could do for him and we came up with a few design options.
Craig was really happy with the options and made his choice. He was thrilled with the results and has been getting great feedback from customers and friends. He is now looking into corporate branding, getting the logo put onto work clothes and vehicles, etc.
Are you happy to recommend us and why?
“100%!” says Craig.
Wow! thanks Craig. It is so nice to hear that from a great client.
Have you got a cool story or business tip?
Craig is always really pleased when he manages to do a tricky job well, such as pattern matching. This can be hard to do over not only one but two different pieces of furniture. This meant that the main emblem in the middle of a patterned piece of material will sit in the middle of the piece of furniture from the top to the bottom. You can see in the pictures here where he has managed to do this over two chairs. And a great job he’s done too! Craig says that managing to do this to such a high quality always feels good at the end of a job, especially when the customer notices and is really happy with the results.
Find out how we can help support your Essex-based business here.