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Web terms can be confusing sometimes. There are some technical and complicated sounding terms but what do they mean. We list out below some common terms below and we explain what they mean.


Blogs are now more popular, and everyone is getting in on the act. A blog is a regularly updated web page, sometimes called content marketing, that is written out in an informal or creative style to encourage visitors to read more and hopefully engage more with the rest of the website to see what other information or services are available. There are blogs now about almost all aspects of life and you can usually find at least one or two that you can engage with on any given subject.


Who hasn’t seen one of these, really annoying ‘I am not a robot’ tests. And who has ever failed? Do I even know what a traffic light looks like!? CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart). They are a pain to deal with but at least you can be assured that whoever is interacting with a system is a human and not an annoying bot.


This web term means that content, such as social media content and web pages, have been viewed and liked so much that they appear to be more visible in search engines. This is without using paid promotions.


Traffic is the total number of visitors who come to your website. This can then be broken down into more specific figures such as returning versus unique visitors, page viewed in total and on average per session, average session duration, etc. This can all be analysed to show how your website can be improved.

Call to Action (CTA)

This is a button, banner or image on your website that prompts your visitors to take further action on your site. This could be a prompt to sign up to a newsletter or ‘buy now’.


UX is short for User Experience. This term is used when building a website to describe how a user will experience a website, the flow and ease of use navigating from one page or section to another, how easy it is to find aspects on a website they want and to make a visit to your website the best experience possible.


UI is short for User Interface. This describes every point of contact that a user can interact with a website or an app. It should be as easy and as intuitive as possible. Good UI goes hand in hand with a good UX.


Mentions is a web term for when you or your business are specifically mentioned on social media platforms, either using the ‘@’ or the ‘#’ symbol. These can be tracked and analysed using a variety of

Bounce Rate

This refers to the number, or percentage, or users who come to your site for a quick look and they only stay for a short time and only visit one page. The aim is to have this number as low as possible. We want people to come and stay on the site and read more information.

Site Map

A site map is a file on your website that lists all of the web pages on your site. This is then submitted to Google, and other search engines, to help them sort out how your website should be presented in search engine results.


A wireframe is the beginning point of a website. It’s a drawing of a website completely laid out with all the elements, such as menus and buttons, displayed in proportion to each other. This can either be drawn by hand or produced on a programme such as Balsamiq.

Front end

The front end of a website describes the parts of the website that are available for visitors to interact with. It’s every part that is visible and that can be interacted with would be considered the front end.

Back end

The back end of a website is all the parts that you can’t see but go together to create a workable front end website. This includes the development, design, servers, etc. that all go towards making a useable site.


We have discussed these aspects of website development before. See here for more information.


Software refers to code that gets installed on a computer, such as a downloadable game or programme.


Hardware refers to a physical device that needs to be plugged into a computer, such as a monitor or a printer.


A firewall is an essential piece of software that you need to install to protect your computer from viruses or other attacks from the internet. It will also stop unauthorised users from accessing your information.


A router is a piece of hardware that allows a personal computer to access the internet through a service provider, such as Sky or BTinternet.

Responsive Web Design

Good responsive web design takes into account the fact that a website may be viewed on many different forums, such as mobile devices, different web browsers and operating systems. This will all be taken into account when building a website so that it can perform properly when viewed on any format.


A header is a banner that runs across the very top of a website. This usually contains a websites name, logo, menu, contact information, and any social media icons that are linked in. The header usually remains the same across every page on a website.


A footer is a banner that runs across the very bottom of a website, on every page. It usually contains all the last-minute information you need before leaving the page. This can include a website’s privacy policy, GDPR information, company logo and contact information, opening and closing times if applicable, etc. It also contains such information as who designed and built the website.


A Homepage is the first page that a visitor will see when they arrive on a website. It should be attractive, easy to use, and should give a real picture of what your business is/does/provides.

Internet of Things

Internet of Things, or IoT, covers all objects that require internet connection to operate. This could be any device that turns your home into a smart home, any device that can be remotely operated, monitored or controlled. The range of devices included in this section is vast and is changing the way we work, live and play. While the concept of IoT has been around for some time now, it has really taken off in the last ten years or so. When anything connects remotely to the internet, security is always an issue and people are concerned with privacy and this relatively new industry is still working on rules and regulations. It’s always best to do some research before finding the correct device for you.

Any final thoughts?

What do you think about our list? Do you have any terms that confuse you that we can clear up for you? Leave your comments below.