Demystifying Web Design is the subject of the talk I did at Martin Englmean’s eBang on Tuesday 15th October.
Here’s a pic of me presenting:
And here is the full deck for you to download and view in PDF format:
What is web design
We design purely means the design of the website, but it is now used interchangeably as a catch-all to include the development and build of the site (and testing, and launch). Design can be split into UX (User experience design) and UI (User Interface design). UX design is the wireframes, which could be sketched on paper of using a tool such as Balsamiq. The UI design is the graphic design, or graphic render of your site – to show you what it will look like when built.
It’s important to know that the early that content, user experience, site plan, site structure, and then colours, graphics, and typography are chosen before the build starts the simpler the build, and the lower the required effort and therefore budget that is required.
The importance of good web design
Good web design is important, as:
✓ For many businesses, a website helps them appear legitimate.
✓ It gives them an online presence they can be proud of and refer people to.
✓ A place where people can get in contact with your business.
✓ View examples of your work & validate your credentials.
✓ Help build your online reputation.
✓ Generate another channel for inquiries to your business.
Our web design and development process
We take you through a process, we start with a design brief to figure out what you are trying to achieve with your website. Then we build a site-plan of the pages and Information Architecture or map of the content of your site. Then depending on budget we will add your content to your chosen template or work out the user experience/UX design through wireframes. Then we do a graphic render of your site before starting the build.
Once the build is complete there is a phase of testing we do, and that you would do as the client – when all defects are resolved we would then launch the website, and you would have a warranty period in which we would resolve anything further that was found to be wrong. Of course, we’re here for the journey too to support you after that too!
What is hosting?
With any content on the internet – that content must be somewhere, on a server, and this is called hosting. Whether WIX, SquareSpace, Shopify, WordPress or something else, they all require hosting. With the WYSIWIG editors, hosting is usually included in the price you pay. For WordPress hosting it’s a much more complex landscape. And you have to be mindful of price versus bandwidth, space, uptime, malware protection, etc.
How to amplify your website?
Amplifying your website, shouting about it, advertising it through various channels is very important.
Make sure you register with Google Local Business, Google Search console (lots of important information including problems with your mobile responsiveness can be reported here). In addition, get on any free (relevant) directory listings. You should have all the social media accounts (handles) for all social channels even if you are not going to use them. A Facebook business page is important (rather than a personal page) as is a LinkedIn business page.
Getting seen in search engines is important, good placement in organic search results is achieved over time. You can temporarily shout cut this by running digital marketing ads to appear at the top of the search. To achieve organic search results takes Search Engine Optimisation and various strategies. Note the more you advertise the more traffic you drive, and this can lead to an increase in popularity and therefore an increase in organic search results performance.
A simple organic search engine optimisation strategy is to start small in your geographical region, use that as the address, and focus keyword for content on your website, maybe a landing page, maybe client testimonials from there, and blog posts. Link to local content, share local content through social and produce local content that will be shared and linked to. These tactics will make you successful for that location. Then work on larger geographical areas, and repeat!
What should I have on my website?
There are some basic things that every business website should have on them:
- Who you are, needs to be very clear.
- What your business does (this needs to be very clear) – also the Why you do what you do, and your unique selling point and target clients are important too.
- Contact details very clear must be included, people quickly bounce from a site without contact details when that is what most people are looking for.
- Examples and testimonials should be shown – a lot of traffic to websites is to validate a business’s legitimacy and see what they are capable of.
- Services and products should be accessible quickly and presented clearly – remember someone new to your business does not know what services or products your offer so these should be clearly stated.
- Navigation menu(s) is a must to help navigate the structure of the site.
- Company details should be provided and presented clearly.
The importance of the journey!
Remember only the lucky few, or really famous, can put up a brand new website and expect instant results and instant traffic. For everyone else, the building and launching of a website is the very first stage. In order to make your website as effective as possible, you need to grow and adapt the site, keeping it up-to-date, adding new content, etc, etc. Good luck!