What web trends are we looking at?
- Dark mode
- Hand-drawn elements
- White space
- It’s all about them, not you
- Bold fonts
- Font pairings
There’s a growing trend for new websites to incorporate Dark Mode. It’s not an essential aspect needed to create a good website, but it is an element that can push it to being a great website.
A benefit of Dark Mode is that it reduces eye strain and it conserves battery life on your device. Mobile users may already be familiar with this function but it’s a growing web trend for desktop websites.
The higher contrast design of Dark Mode can also give a website a dramatic look and feel. There are some browser plugins that enable the user to manually switch to Dark Mode but why not add it either as an optional toggle on your site or incorporate it into the main design.
Adding hand-drawn element can make your site look super fun, friendly and fresh. It’s a creative way to quickly show important information on your website. It shows that your company is fun and creative and can make your website look and feel less ‘digital’ and more user-friendly.
What does white space actually mean? Sometimes referred to as ‘negative space’ it is the spacing around elements (words/images/tables, etc.) on your website. Using it effectively on your website can make it feel spaced out and less cramped and busy. You can highlight your content more easily and show off your products. Something to keep in mind is that it doesn’t need to be coloured white. It can be a simple one tone colour background or a nice image, but the spacing of the elements within that background is the important thing. Make it work for you.
Following on from the great use of white space, don’t be in a rush to fill all of your website with lots of information. The minimalist look is trending this year and it translates really well to mobile versions. Remember – less is more! Minimalist looks make your website look crisp and clean and with a less busy look, you can hook prospective clients with important information.
You can show off a minimalist look by paring down menus which can expand out from a simple burger bar icon, menu elements can also be hidden when scrolling down a page. Having less information packed in ‘above the fold’, using great images to hook in visitors. Black and white is also a great way to show off a sleek minimalist look.
If you’re going to go the minimalist route then make sure you’ve got some amazing imagery you can add to your website.
Although it’s not a very exciting aspect of web design, making websites accessible is growing more and more on-trend… and rightly no longer considered just a ‘nice to have’ feature. With so much business being done online it’s now more important than ever to make sure that as many potential customers as possible can access your website. There are a few ways of going about this, ranging from quite simple to more elaborate to implement.
A simple choice of which font to use, and certain colour pairings, can make all of the difference to someone with a visual impairment. There are quite a few guides and checklists online on how to make your site accessible. We strongly recommend having a look through and seeing what changes can be made to your website.
This is a big one. Users are becoming more savvy about who and what they spend their money and time on. Being open and honest about you and your products is a big deal. Make sure you make your About page about you rather than just the idea of you.
Trust is very important and there’s nothing wrong with being a small business, own it, and the customer will respect you for it. Be transparent about opening times, delivery times, etc. We’ve all experienced frustration at the hands of someone who hasn’t been open and honest, and that’s the last thing you want as a business.
Talking about your potential clients, a great trend coming up is to make sure you focus on your customers, and not yourself. Yes, you do need to let them know who you are, but you should really be thinking about what your customers want, what they are looking for and how you can easily provide it for them. It’s great to have an amazing website that you love but if customers are not visiting then you need to ask yourself why. Think about the keywords they may be using to search for you with, how they would want the information presented and how they would be using your site. Make it all about them and how you can solve their problems.
Bold fonts can be a fun way to really emphasise your text, your image and your brand. It can be fun, blocky, brash, hand-drawn, high contrast, anything you can think of. When working with a nice white space layout it can be very effective.
There are some industry standards when it comes to text on websites. Clean and crisp ‘web-safe’ fonts that are generally easy to use and read. However, does that mean you need to stick to the same old safe Arial or Verdana? I’d stay clear of Times New Roman and definitely stay away from Comic Sans.
Roboto is a nice, crisp font for general text, but don’t be afraid to mix it up with a different Header font just for fun. You can mix in some oversized or bold fonts which can easily be found online.
Any final thoughts?
We’d love to hear your thoughts about what you think the best web trends of 2020 will be. Comment below.