Lockdown 2.0 is a great time to work on your website. Whether it’s updating front end content or adding metadata and new plugins in the back end there’s never been a better time to focus on your website.
Here we are again, in Lockdown 2.0. We don’t know about you but for us this year has been all over the place. We started in January feeling hopeful for a new year and what exciting times ahead. We were planning all sorts of things over the coming year. Networking and exhibitions, meetings with clients, anniversary celebrations, etc. And then… well, you know.
Now January/February feel a lot more than a year ago and here we are again, right in the midst of a lockdown 2.0. So, whether you’re still open or if you’ve been furloughed again, now’s the time to sort out all those niggly aspects to your website that you might not have got round to last time.
What can you do on your website?
- Perform a website review/audit
- Change what you’ve always wanted to
- Review hot trends
- Get into social media
- Blog, Blog Blog
1. Perform a website review/audit
In lockdown 2.0 you want to be thinking about is what do you want your users to do on your website? How do you want them to act and interact with it? While it’s important for you to love your website it is even more important for your users to love it too.
Is it obvious for them where your information or services are? If they have to do too many clicks without finding what they want they are likely to be put and may go looking elsewhere. A good website workflow, from the start to the final goal, whatever it may be for you, can make the difference between a successful interaction or a lost user.
More people than ever are using the internet and mon the run-up to Christmas, are you providing the type of service that could try to take advantage of it.
Maybe you could ask some friends and family for some candid feedback about your website. Be prepared to hear some negative as well as positive. We’re looking for the negative as this will help you know where to focus on any improvements.
2. Change what you’ve always wanted to
Is there something on your website that has always bugged you? Maybe it’s the format of your contact form? Is your content a little bit out of date? Or perhaps you’re not happy with the images and you want to do some updating.
Spend some time during lockdown 2.0 putting together some new content that you feel describes you and your company better.
The About page is so important to a website, people want to know who they’re trusting with their online business. Make it personal and interesting.
If you want to update your images and you’re worried about copyright, have a look at this cool free images website: UnSplash.
It’s also a good idea to keep your copyright notice at the bottom of your website up to date. If the last time it was updated was 2003 this isn’t going to help people think you’re running an up to date website.
3. Review hot trends
When was your website built? Depending on how old it is it might be worth looking into new trends. What’s fashionable on websites is always changing and evolving and it’s worth doing a bit of research to find out what people are looking for when they come onto a website. Is Dark Mode something you need? Or bulk uploading images on your contact form? What about large blocky header text or some cool little micro-interactions like this cool little one from ReadMe going the extra mile to remind you to keep your password safe.
4. Get into social media
Is social media something that you’ve been actively avoiding? It can be daunting stepping into the big bad world of Facebook, Twitter, Instagram or even LinkedIn for a more professional profile.
Getting on to social media opens up a big market to you and your business but it also needs some research and thought. Do you need to be on one, two or all channels? What sort of content will you be posting and how often. And the dreaded Hashtags. What do they mean and do you need them? Well, the short answer is Facebook – No, Instagram – Yes.
Maybe now would be a good time to do some research and maybe some training.
We’ve worked with some great people from 24 fingers who do brilliant training and are worth checking out.
This is also where your feedback from family and friends can come in useful. Don’t just ask about what they think about your website, also ask them about things they love on other website and look into ways you can integrate it into yours.
5. Blog, Blog Blog
Following on from the above, if you are on social media and have lots of followers, what is the ideal outcome of your interactions with them? Do you want to get them onto your website from social media and if so, how’s the best way to do it?
A very popular way is to blog on the website and then share onto social media.
Maybe you can share about your processes or give away free hints and tips and then draw them in at the end of the blog with calls to action, like see more about our services or contact us now for more information 😉
Blogs can be funny and engaging and full of information and a great way to draw people onto your website from social media and lockdown 2.0 is a great time to catch up on blogging. You can add plugins to your website that can help with SEO (Search Engine Optimisation).
This might seems like a no brainer. You might think you’re covered with your online payments system. And if you’re an information-only website there are still some things you need to think about.
Does your site have an SSL certificate? When your website address is put in the menu bar does it show a little padlock? If not then your site is not secure. You might not think this matters to your website but actually, it is very important, especially in terms of SEO.
When search engines track trough websites they aren’t only looking for relevant information, they are now also looking for things like SSL certificates, GDPR notices and privacy policies. It’s even worth having a look at your online terms and conditions and seeing if they need updating.
Any final thoughts
Covid notices. These are really important at the moment. Especially if you have users that will be expecting to interact with you in real life, be it in a shop or at their homes.
They will want assurances that you are following current guidelines and that they will be covid-safe when they meet with you. Even a notice to say you’ve moved to online services and will resume face-to-face when you are able will help ease any customer anxiety.
Check out other awesome blog content:
A Message from our Founder, Kevin Gordon These are extraordinary and challenging times, for all of us.I wanted to write to you and let you know how Digital Technology Labs (DTL) is planning accordingly to try and mitigate against any long term effects from Covid-19...
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