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From boosting your bottom line to growing your customer base, which are the best email service providers (ESPs) for your business? We list our 10 best, examining their strong points so you don’t have to.
Electronic mail is the Marmite of the digital world: we either love or loathe it, there’s no in-between. Despite this, email has been an absolute boon to businesses, enabling even the smallest operation to carry out mass-marketing at a scale they previously couldn’t have imagined and at a fraction of the cost.
We thought now was a good time to look at 10 of the best email service providers (ESP) and their marketing smarts. Let’s begin by clearing up one thing: an ESP allows you to use email contact lists or send campaigns to subscribers. Although they grant access to email, Google, Outlook and suchlike are not ESPs.
Loved by millions the world over, mostly because of its ‘forever free’ plan that allows users to send 12,000 emails for up to 2,000 subscribers, Mailchimp is easy to use (hurray for drag and drop) and offers good-looking, ready-to-use templates for email campaigns.
It’s also great for reports and amazing for ecommerce integration, but you may have to upgrade to get all the functionality you require.
One of oure faves, Campaign Monitor may have the dullest name but it’s incredibly easy to use with a beautiful drag-and-drop template builder. The latter are versatile, and the WYSIWYG interface also takes the hassle out of using it.
Campaign Monitor also comes with convenient custom auto-responders, solid insights and analytics and a generous amount of flexibility by way of design options and analytics. Nifty.
ActiveCampaign is among the most popular email marketing tools, with over 130,000 small businesses customers. Be warned, it can be a bit much if you’re a first-time user but the support and wizards are very good.
ActiveCampaign features very powerful automations, A/B tests, timed automations, CRM, a landing page editor and much more. It offers good list management and thorough reporting (including click-maps, geo-tracking and page visits if that’s your bag). There’s also free migrations and handily supports different languages.
Infusionsoft (now known as KEAP)
If you’re looking for an ESP that does what it says on the tin, KEAP could be just the ticket. It features easy-to-use marketing automation for beginner marketers or start-ups, with simple-to-add contacts.
In addition, data can be accessed from multiple different devices (including smartphones and tablets) and KEAP works well for teams.
The Vulcan ESP of the bunch, Mailerlite is an excellent editor – fast and logical, with good support. Its clean and simple interface is ideal for both new and experienced users, and goodies include email testing across devices.
Mailerlite does offer automations and reporting, and while it’s not as powerful as other solutions, it is either free or available at lower cost than rivals. You can also create and design a landing page hosted by Mailerlite or on your own domain.
We are fans of this ESP, as it’s very easy to use but GetResponse‘s knowledge base can be a bit confusing, so it’s worth taking it steady.
It does provide powerful email automations and list management, while interesting extras include smartphone app, landing page editor and webinar creator. If you need it, GetResponse also has design and spam testing, and a Google and social media ads feature.
Sendinblue is among Europe’s fastest-growing email marketing platforms and it’s easy to see why. It has easy to navigate software that guides you through the production flow, as well as pretty good automations and list management in six languages.
Sendinblue also offers an email plugin for WordPress, SMS Marketing tool and additional testing features, and includes a wealth of auto-responders and transactional email features. It’s email marketing plan is free up to 300 contacts, but all your emails will carry their branding.
Zoho Campaigns is an excellent tool, and it really comes into its own when paired with the Zoho CRM. Like many ESPs, it offers well-designed campaign and marketing tools and very good reports features.
Zoho Campaigns has advanced automations and segmentation, as well as a drag and drop editor that has integrated live chat support.
The name might leave you cold but Moosend boasts a powerful drag-and-drop editor alongside its free email newsletter templates.
It offers list segmentation options to help you increase your open and click-through rates, and believe us, you’ll soon be cooing over their sophisticated automation options. Add into the mix easy-to-use landing page builder and pop ups, and it’s easy to see why it made our list.
Constant Contact is among the world’s biggest and fastest growing ESPs, and when you see what it has to offer, it’s not hard to understand why.
For a monthly fee, there’s everything from email automation, coupons and subject line A/B testing, to unlimited emails, built-in social media sharing tools, and eCommerce integration, backed by live chat, community support, and online training. What’s not to love?
So there you have it, our list of top 10 email service providers that will give your business marketing a boost. If you’d like to talk through how to integrate any of these with your website, you can book a complimentary discovery call with the team by mailing firstname.lastname@example.org.
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